The right way for brands to approach Pride month (and all year round)


Procter & Gamble celebrates Pride with branded trikes and employees in the World Pride Parade on June 30, 2019 in New York City.

Bryan Bedder | Getty Images

More than ever, brands are signaling support for the LGBTQ+ community during Pride month. But experts say that true support has to come from more than a rainbow-hued post on social media. 

A slew of giant brands this June have launched ad campaigns or marketed Pride-themed clothing and food. Kind Snacks has its own…


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