VSCO girls and the shift in teen culture to embrace brands

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Fjallraven kanken backpack

Source: Fjallraven kanken

Experts say it’s easy to spot a VSCO girl in the wild.

If they’re adorned with a puka shell necklace, oversized T-shirt, scrunchies, and socks with sandals, the teen is sure to be participating in a fashion trend embraced by middle school, high school and early college-aged girls around the country.

VSCO is a photo editing app that also allows users to post on the Instagram-like platform. Some teens prefer VSCO to…



Source cnbc.com

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