Walmart+ hits 32 million members, Deutsche Bank estimates

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The Walmart+ home screen on a laptop computer in Brooklyn, New York on Wednesday, Nov. 18, 2020.

Gabby Jones | Bloomberg | Getty Images

Walmart‘s membership program, Walmart+, is gaining momentum and attracting younger, higher-income shoppers, according to a research note published Tuesday by Deutsche Bank.

The subscription service — which launched almost exactly one year ago — has grown to an estimated 32 million U.S. households, according to the equity research…



Source cnbc.com

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